Written by Marilyn Odesser-Torpey for cstoredecisions.com
“I think they have a bit of an uphill battle relative to other c-store foodservice offerings because consumers are increasingly looking for c-store food offerings that are prepared on-site and customizable such as pizza, tacos or burritos,” (Ann) Golladay (associate director on the content team at Datassential) said. “Roller grill items have often been an impulse and value play.”
Odesser-Torpey writes that early 2021 saw a 41% increase over 2020’s for roller grills, as reported by C-store operators. In order to continue driving sales, retailers should consider new bundle deals for the roller grill that include drinks, sides, or even desserts. There are “opportunities to differentiate (yourself) from other stores in the community withy fun promotions and bundles … for a value price.”