Just How They Roll

[Posted to Convenience Store Decisions by Jeffrey Steele]

A profitable roller grill program combines the hunger to succeed with a taste for offering customers more for their money.

The roller grill continues to be a primary component of convenience store food offerings, even as more upscale offerings are being placed alongside them. 

“I tell my employees all the time, ‘You never slow the roll,’” Carter said. “You keep it full because it won’t sell nearly as well half-full.”
That’s just one of many stratagems used by c-store operators from coast to coast to maximize the profit potential of that most basic store essential, the tried-and-true roller grill.
Even as c-stores roll out more and more sophisticated foodservice operations, the roller grill continues rolling along as a staple for many establishments, and for good reason.