[Posted by Deborah L. Holand to CSP Magazine]
In this interesting opinion piece, Holand points to the encroachment of hot dogs from quick-service locations, such as Burger King, as to why convenience stores should refocus their attention on the roller grill–and give it a boost in the customers' eyes. She points to a new signage, differentiating products, and re-investing resources as the key points to maintaining your margins in the roller grill category.
Step one: Clean house. Giving the venue a face lift can be inexpensive and quick. A good deep cleaning and attractive signage wraps can turn old displays into fresh marketing engines. Create visual presentations that showcase fresh product variety while clearly communicating quality and value. And while you are upgrading your menu, reset expectations on staff training and reward store associates who demonstrate high standards of excellence.
Read more at CSPDailyNews.com