Top It Off | NACS Online

[Posted to by Debby Garbato]

Retailers look to condiments to broaden and differentiate their foodservice offer.

Hold the pickles, hold the lettuce, special orders don’t upset us” became apopularjingleafter Burger King launched its “Have It Your Way” TV ads in 1976. While this practice satisfied BK’s flame-broiled burger customers, those seeking personalized food experiences in other foodservice hotspots often went unsatiated.
Fast-forward about 30 years and today’s digital world has ushered in a society where customization and individualization are now the rule. Jennifer Vespole, director of foodservice at Whitehorse, New Jersey-based QuickChek, believes today’s consumer world is a far cry from the homogenous 1970s and 1980s. Be it food or anything else, the customization trend has touched every aspect of life.