[Posted by Kay Segal to LinkedIn.com]
Kay describes the importance of fully engaging a customer's senses in order to drive engagement and increase the likelihood of a purchase.
Especially in foodservice, fully merchandised programs sell! Yes, this is a bold statement, and one that all foodservice product vendors in the channel should ponder.
A program includes the superior product created by the vendor, but it also includes much more. The product can be food, drink or even equipment. Taking the superior product and creating a program around that product provides an exponential platform for success.
Read more at LinkedIn.com